| Zeit | 09:00 - 09:10 |
| Thema | Opening and Welcome Remarks |
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| Zeit | 09:10 - 09:20 |

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Intro-Keynote Creativity theme of the day |
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| Zeit | 09:20 - 09:50 |

| Thema | It begins with Brand |
| Inhalt | Having a great brand does not mean having a great logo. Brands are the idea that connect, guide and inspire the whole of your company. Without a clear idea, creating compelling and game-changing digital experiences is impossible. |
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| Zeit | 09:50 - 10:00 |

| Thema | Opening Remarks |
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| Zeit | 10:00 - 10:30 |

| Thema | Session: #DigitalFuture - Predicting What's Next in Digital |
| Inhalt | Phones becoming wallets. Cars becoming social. Retail signs that move with gestures and touch. The digital revolution has led to constant evolution, and Billy Jurewicz (Founder & Chairman, space150) & Nicke Bergström (Creative Director, VICE Scandinavia) are on the frontlines of digital innovation. Listen as moderator Kevin Swanepoel (President, The One Club) probes our experts for predictions about what's coming in the next year in digital, as well as what we can expect in the digital world five years from now. You can post your own predictions or questions before the session using #DigitalFuture on Twitter. |
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| Zeit | 10:30 - 11:00 |
| Thema | Networking Refreshment Break |
| Zeit | 11:00 - 11:45 |

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Data Visualization - Pattern recognition in the digital age The popularity of simplifying complex information into digestible imagery incl. Live-Experiment Ubercrowd Data Experience |
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As public becomes the new private, how can we use data to better understand our audience? Is it possible to learn more about ourselves, our desires and our lives by gleaning new insights from the nearly limitless stacks of data that we produce? Discover how data visualized can be turned into knowledge. Ubercrowd Data Experience: The aim is to involve people in an active data experience. Taking part in something is a great way to get in contact with the topic of data visualization. People can interact with the experience by holding up their cards and instantly watch the result of their interaction monitored on the big screen (or projection). |
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| Zeit | 11:45 - 12:15 |

| Thema | Designing an Ecosystem: Educating Creatives for the Future |
| Inhalt | User Experience Designer and Creative Director leaves agency life to enter the world of education. This presentation documents the journey to establish a new teaching studio in Brooklyn, New York for a globally-minded, creatively-focused graduate program. Better understand how to effectively work with juniors in your organization, and see what strengths they bring to both your team and the industry. |
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| Zeit | 12:15 - 12:30 |

| Thema | Der König ist Kunde |
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| Zeit | 12:30 - 13:30 |
| Thema | Lunch Break & Meet the Speakers |
| Zeit | 13:30 - 13:50 |

| Thema |
Uncovered Ubercloud Experience over Innovation - Marketing for People, not Robots |
| Inhalt | Digital technology is the great leveller. Now, consumers can research, share, celebrate and complain about every single element of a brand in 140 characters or less. If leveraged correctly, social platforms and emerging technologies can be used to create deeper and more meaningful connections, but this means being smart with your data, reacting in real time and prioritising experience over innovation to distribute content or services that feel generous, useful and personalised. Join Will Sansom, writer and consultant from Contagious, to see which brands are successfully navigating this challenging landscape, and explore the most successful future-facing creative marketing strategies redefining the industry. |
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| Zeit | 13:50 - 14:20 |
| Thema | London 2012's digital brand story |
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| Zeit | 14:20 - 15:00 |

| Thema | Digital Platforms for Storytelling and Branded Content |
| Inhalt | In the search for the latest ways of connecting with customers companies often turn to the innovators. Those that create platforms for expressing a brand and connecting with the world. We talk with three companies, each with their unique solutions to telling stories and connecting with customers. |
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| Zeit | 15:00 - 15:30 |
| Thema | Networking Refreshment Break |
| Zeit | 15:30 - 16:00 |

| Thema |
Creativity and Media Converging, Diverging, or Colliding? |
| Inhalt | Speak to any industry mouthpiece and you are sure to hear about the inevitable convergence of creative and media. But, the reality of their current trajectories makes this far from certain. Digital media growth rates dwarf other media, and the sector now accounts for 16% of global ad-spend (ZenithOptmedia, 2011). The vast majority of these dollars are invested by sophisticated media agencies that have rapidly leveraged the data and technology available to them to find ever more relevant contexts and more qualified targets with increasing efficiency. This evolution has largely occurred without a commensurate change in paid digital media creativity. In fact, a casual reader of the trade press would argue that 98% of creative agencies’ R&D energy is going to designing owned experiences that consumers share - completely outside of the paid digital media world, if they can manage it. Are the trajectories of media and creative irrevocably diverging, converging - or colliding? |
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| Zeit | 16:00 - 16:40 |

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Crowdsourcing, Co-Creation and Collaboration Revealing the energy of creative ideas. |
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Collaborative systems can range from Social Media Engagement to creating a partnership with a collaborative hub. How does the digital evolution and social media change the creative process and strategic thinking? What are the benefits of co-creation and collaboration – for the advertiser, for the agency as well as for the customer? |
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| Zeit | 16:40 - 17:20 |

| Thema | Expressing Brand in the Digital Age |
| Inhalt | Whether it's your corporate website, your advertising campaign or a digital platform upon which you connect with your customers, how your express your brand online has changed drastically. We'll explore some of the more engaging ways in which a company and be true to their best skills while delivering on their promise to their customers. |
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| Zeit | 17:20 - 17:40 |

| Thema |
Creativity can solve anything An Introduction and Learning from Art & Copy - the Movie about Advertising´s Creative Revolution |
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| Zeit | 17:40 - 17:45 |

| Thema | Closing Remarks and Prize Winner Announcement of UBERCLOUD App Competition |
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| Zeit | 17:45 - 20:00 |
| Thema | Networking Cocktail Reception and Film Presentation "Art & Copy" (1 hour version) |