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UBERCLOUD
sämtliche vorträge und diskussionen finden in englisch statt.

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Zeit 09:00 - 09:10
636

Thema Opening and Welcome Remarks
Speaker
Christian Muche
Koelnmesse

Will Sansom
Writer & Consultant, Contagious

Will Sansom is a writer and consultant for Contagious Communications - a complete intelligence resource specialising in the identification of future-facing creative ideas, cultural trends and technological innovations behind the world?s most innovative marketing campaigns and branded services. His editorial duties are divided between the award-winning Contagious Magazine - globally recognized as an indispensable early warning system for the industry - and the company's bespoke intelligence feed service, delivering insight and analysis to a number of global agencies including Publicis, JWT, Ogilvy, and Havas. As a member of Contagious' rapidly-expanding 'Insider' consultancy arm, he speaks at conferences and award shows across the world, as well as working on creative and strategic briefs for clients such as Nike, Fedex, Guinness, Levis and Xbox.


Christian Muche
Koelnmesse

Will Sansom
Writer & Consultant, Contagious
Zeit 09:10 - 09:20

Thema Intro-Keynote
Creativity theme of the day
Speaker
Doug Jaeger
Partner JaegerSloan, President, ADC New York

Doug Jaeger gets people talking. A child of the digital generation, he brings credentials in design, digital, social media, event, and brand experience. As an ambassador for the effective wielding of these media, at age 33 he was the youngest to ever be elected as the President of the Art Director's Club, where he leads a board of industry leaders from design, digital and advertising fields. He previously held leadership positions at TBWAChiatDay, JWT, AGENCY.COM, TAXI, and founded thehappycorp global/lvhrd. Recent projects have included work for MoMA, VH1, Absolut Vodka, and Idealist.org and Keds.   In June of 2010 he cofounded JaegerSloan, a modern creative studio that specializes in design, new media strategy and content creation.


Doug Jaeger
Partner JaegerSloan, President, ADC New York
Zeit 09:20 - 09:50

Thema It begins with Brand
Inhalt Having a great brand does not mean having a great logo. Brands are the idea that connect, guide and inspire the whole of your company. Without a clear idea, creating compelling and game-changing digital experiences is impossible.
Speaker
Ije Nwokorie
Managing Director, Wolff Olins London

Ije was born in America, bred in Nigeria, and enlightened in England. He's a Columbia University trained architect who has worked on urban regeneration projects in Africa, special effects in New York and computer gaming in London. As MD of Wolff Olins London, Ije leads and inspires our people, as well as leading, facilitating and delivering strategy and innovation for big corporations. His passion lies in interpreting business problems as creative challenges and facilitating groups to do something new, exciting and meaningful. Most recently Ije has worked with Mercedes-Benz to create new businesses that help transform it into a 21st Century service business, PepsiCo to define new platforms and offerings that shift it towards its 2020 goal of only selling things that are good for you, Carrefour to define how to reposition the brand and products to take on discounters without sinking to their level, and Skype to unleash a new generation of products so it fulfils its potential to become a 21st Century icon. Ije is a people watcher. He is fascinated by culture and in how everything we do in life is a manifestation of how we see ourselves as social beings.

Benjamin Palmer
Co-founder and CEO, The Barbarian Group

Benjamin Palmer is a co-founder of The Barbarian Group, and has served as its CEO since the company?s founding in 2001. Over the eight years since the company?s founding, Benjamin has come to be one of the most respected voices in the world of interactive and digital advertising. He has been named one of Creativity?s 50 top creatives and one of Esquire?s ?Best & Brightest?. Benjamin also sits on the board of the Art Director?s Club, and has served as jury chair for the Asia Pacific Advertising Festival (APAF). Benjamin leads the creative and cultural vision of The Barbarian Group, overseeing creative as well as the company?s overall direction. He is integral to the spirit and spunk of the company, providing leadership since its inception. Benjamin has been intimately involved with the bulk of the company?s work since its founding, and continues to operate as a hands-on CEO, maintaining the integrity of the company?s creative output. Additionally, as a co-founder he acts as a new business and client services executive for several clients. In his capacity as CEO, Benjamin has lead The Barbarian Group to its position in the industry today ? that of unparalleled creative quality and an uncanny ability to cut through the noise with consistently great and effective interactive communication. He has also been instrumental in fostering the shop?s sense of purpose, rebellion, mischief, innovation, results and growth. The Barbarian Group has been named Creativity?s Interactive Agency of the Year (2006) and Digital Company of the Year (2008), and was recently recognized as one of the world?s 50 most innovative companies by Fast Company. The Barbarian Group is an award-winning digital marketing services company. Founded in 2001, The Barbarian Group is run by its founding partners Benjamin Palmer, Rick Webb and Keith Butters and is a subsidiary of Cheil Worldwide. They partner with the best brands, technology companies and content creators to help navigate the treacherous waters where advertising, user experience, technology and marketing merge to create some of the most successful work on the web.

Johnny Vulkan
Partner, Anomaly


Ije Nwokorie
Managing Director, Wolff Olins London

Benjamin Palmer
Co-founder and CEO, The Barbarian Group

Johnny Vulkan
Partner, Anomaly
Moderator
Doug Jaeger
Partner JaegerSloan, President, ADC New York

Doug Jaeger gets people talking. A child of the digital generation, he brings credentials in design, digital, social media, event, and brand experience. As an ambassador for the effective wielding of these media, at age 33 he was the youngest to ever be elected as the President of the Art Director's Club, where he leads a board of industry leaders from design, digital and advertising fields. He previously held leadership positions at TBWAChiatDay, JWT, AGENCY.COM, TAXI, and founded thehappycorp global/lvhrd. Recent projects have included work for MoMA, VH1, Absolut Vodka, and Idealist.org and Keds.   In June of 2010 he cofounded JaegerSloan, a modern creative studio that specializes in design, new media strategy and content creation.


Doug Jaeger
Partner JaegerSloan, President, ADC New York
Zeit 09:50 - 10:00

Thema Opening Remarks
Speaker
Kevin Swanepoel
President, The One Club

Kevin Swanepoel has twenty-three years experience in traditional advertising, having held the position of chief creative officer in two advertising agencies as well as being the founder of Creative & Strategic Advertising. In 2006 Kevin became President of The One Club, where he has built One Show Interactive into the top International Interactive Award Show worldwide. He has appeared on FOX, NBC and CBS as an authority on current advertising trends and has been published in AdWeek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing. Kevin is on the Board of Directors at The Creative Circus in Atlanta, has taught Interactive Design online for the Academy of Arts in San Francisco and created first of their kind creative workshops serving students and young advertising creatives in China and Southeast Asia. Kevin was also the architect of the Best of The Digital Decade, a program awarding the top interactive work of the last ten years. The winners of the Digital Decade were presented at The Museum of Modern Art on January 11th, 2011 and can be viewed at oneclub.org/digitaldecade.


Kevin Swanepoel
President, The One Club
Zeit 10:00 - 10:30

Thema Session: #DigitalFuture - Predicting What's Next in Digital
Inhalt Phones becoming wallets. Cars becoming social. Retail signs that move with gestures and touch. The digital revolution has led to constant evolution, and Billy Jurewicz (Founder & Chairman, space150) & Nicke Bergström (Creative Director, VICE Scandinavia) are on the frontlines of digital innovation. Listen as moderator Kevin Swanepoel (President, The One Club) probes our experts for predictions about what's coming in the next year in digital, as well as what we can expect in the digital world five years from now. You can post your own predictions or questions before the session using #DigitalFuture on Twitter.
Speaker
Nicke Bergström
Creative Director, VICE Scandinavia

Nicke Bergstrom is a proud Swede and Creative Director. He joined the ad industry back in 95, after studying advertising and graphic design in Sweden, England and the US. Five years later Nicke helped open the Swedish agency Farfar, quickly ranked number one digital agency in the world by Gunn Report. There he produced ground breaking campaigns and picked up hundreds of international awards, which includes two Grand Prix statues from Cannes.    In late 2009 Nicke became a creative director for Mother New York, a multidimensional creative agency selected as the US Agency of the Year in 2010. There Nicke helped Mother to develop into one of the most interesting creative companies on earth. Then, In July 2011, Nicke joined VICE.

Billy Jurewicz
Founder & CEO, space150

Billy Jurewicz predicted the dominance of digital as far back as 2000. He left a successful creative career at the Minneapolis office of Fallon Worldwide to start a different kind of agency dedicated to the digital medium and the open ended possibilities it offers clients. More than a decade later, Jurewicz is founder, chairman and the guiding creative force behind space150's three offices in Minneapolis, New York and Los Angeles. Under his leadership space150 has grown into a seamlessly integrated firm offering digital brand planning, technology development and bar-raising creative all under one roof. Clients include major A list leaders in global finance, food, retail and fashion. Jurewicz is currently at work developing a specialty offering that conceives, scripts and produces branded entertainment for clients.


Nicke Bergström
Creative Director, VICE Scandinavia

Billy Jurewicz
Founder & CEO, space150
Moderator
Kevin Swanepoel
President, The One Club

Kevin Swanepoel has twenty-three years experience in traditional advertising, having held the position of chief creative officer in two advertising agencies as well as being the founder of Creative & Strategic Advertising. In 2006 Kevin became President of The One Club, where he has built One Show Interactive into the top International Interactive Award Show worldwide. He has appeared on FOX, NBC and CBS as an authority on current advertising trends and has been published in AdWeek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing. Kevin is on the Board of Directors at The Creative Circus in Atlanta, has taught Interactive Design online for the Academy of Arts in San Francisco and created first of their kind creative workshops serving students and young advertising creatives in China and Southeast Asia. Kevin was also the architect of the Best of The Digital Decade, a program awarding the top interactive work of the last ten years. The winners of the Digital Decade were presented at The Museum of Modern Art on January 11th, 2011 and can be viewed at oneclub.org/digitaldecade.


Kevin Swanepoel
President, The One Club
Zeit 10:30 - 11:00
701

Thema Networking Refreshment Break
Zeit 11:00 - 11:45

Thema Data Visualization - Pattern recognition in the digital age
The popularity of simplifying complex information into digestible imagery incl. Live-Experiment Ubercrowd Data Experience
Inhalt As public becomes the new private, how can we use data to better understand our audience? Is it possible to learn more about ourselves, our desires and our lives by gleaning new insights from the nearly limitless stacks of data that we produce? Discover how data visualized can be turned into knowledge.

Ubercrowd Data Experience:
The aim is to involve people in an active data experience. Taking part in something is a great way to get in contact with the topic of data  visualization. People can interact with the experience by holding up their cards and instantly watch the result of their interaction monitored on the big screen (or projection).
Speaker
Jeremy Tai Abbett
Co-Founder / Creative Partner, Truth Dare Double Dare

Jeremy Tai Abbett is an educator, hacker, strategist, interaction designer, and co-founder of Fork Unstable Media and Truth Dare Double Dare. Truth Dare Double Dare is a multi-disciplinary design firm with the goal of developing meaningful interactions through the intersection of art and technology. Recent and ongoing projects include visual identities, online experiences and physical computing installations. Parallel to his professional work, Jeremy is a visiting lecturer at the Miami Ad School Europe, maker of bespoke soft/hardware and frequent speaker. He has spoken at, and given presentations for Pervasive 2010, Academy of Fine Arts in Nuremberg, South By Southwest (SXSW), and Typo Berlinamong others. In his previous career, Jeremy was an Award winning creative director, with three projects that were acquired by the Museum of Modern Art ? San Francisco and a game that enraged the British Monarchy to his credit. He resides in Hamburg, Germany with his wife and two boys.

Jens Schmidt
Board Member ADC, Co-Founder und Creative Director, Moccu

The graduated communication designer Jens Schmidt studied at the Muthesius Hochschule in Kiel as well as at the Norwich University College of Arts. 1997 ISTITUTO EUROPEO, MILAN He did his master?s degree at the Istituto Europeo di Design in Milan where he successfully completed the master class in multimedia in 1997. Additionally he developed his own project ?The Secret Garden?. This online adventure won many international awards and got mentioned in lots of publications. 2000 FOUNDATION OF MOCCU The Berlin Agency Moccu was founded by Jens Schmidt and his partners. With their first online selfpresentation they won the golden Cyberlion and several international awards. In the following years further prizes and honours proofed the creative potential of the Agency for Digital Media. 2002 MEMBER OF ART DIRECTORS CLUB ADC Jens Schmidt is a member of the famous Art Directors Club Germany (ADC) since 2002. Temporarily he lectures digital media at the Berufsakademie Ravensburg (University of Cooperative Education) as well as at the ADC. Furthermore he operated in many different international Juries, like Cyberlions, ADC of Europe, Onlinestar and constantly for the ADC and the Lead Awards. His extensive knowledge of digital media and design influenced his position in the Jury and he honoured the quality of digital design persistently. 2010 ADC PROFESSIONAL MANAGING-COMMITTEE OF DIGITAL MEDIA As a professional managing-committee Jens Schmidt will be the contact person for the ADC competition. Additionally he will be in charge of a deeper consolidation of digital disciplines in the ADC. From October 2010 he will be lecturing digital media at the Institute of Design in Berlin


Jeremy Tai Abbett
Co-Founder / Creative Partner, Truth Dare Double Dare

Jens Schmidt
Board Member ADC, Co-Founder und Creative Director, Moccu
Moderator
Elisabeth Stangl
ADC Germany

Elisabeth is an independent media and business consultant based in Berlin and Munich. She promotes worldwide creative and entrepreneurial potential by initiating platforms and advising companies in their business development. Recently she launched 99Faces.tv, a video-platform featuring the most fascinating 'faces' she meets at MIT, LeWeb, World Economic Forum or even in a Tibetan Community in Himalaya. With a background in Intl. Culture/ Business Studies and an MBA in Media Management, she founded her first company in 1996, has worked in PR & Marketing in Investment Banking and has dedicated some years to her passion as a film director of documentaries. Since 1999 she incubated various international conferences for clients such as German Publisher's Association, Art Directors Club or Einstein Foundation. 2009 she returned to her focus as a business- and start-up-advisor, linking creatives with the VC-, media- and entrepreneurial scene.


Elisabeth Stangl
ADC Germany
Zeit 11:45 - 12:15

Thema Designing an Ecosystem: Educating Creatives for the Future
Inhalt User Experience Designer and Creative Director leaves agency life to enter the world of education. This presentation documents the journey to establish a new teaching studio in Brooklyn, New York for a globally-minded, creatively-focused graduate program. Better understand how to effectively work with juniors in your organization, and see what strengths they bring to both your team and the industry.
Speaker
Mehera O'Brien
Director, Miami Ad School

Mehera O'Brien graduated from Cornell University with a degree in Communication and no idea what to do, so she reticently accepted an Associate Account Manager position at DMB&B (D'Arcy) in New York City. She was exposed to branding and the creative process, but found all her efforts at budget management thwarted by Excel. After a year, she moved to Holland and talked her way into an Interaction Designer position at European digital agency Framfab. After five years, intensive Dutch lessons, and a promotion to Creative Director, Mehera was lured back to the US. She helped open AKQA New York, where she served as Creative Director and Director of User Experience for five years. Mehera currently serves as Director of Miami Ad School New York. Mehera's clients have included Vodafone, Procter & Gamble, Sara Lee Corporation, Coca-Cola, American Eagle, Benjamin Moore, New York Jets, Smirnoff, Ann Taylor and AirCell's Gogo Inflight Internet. She has won industry awards, but finds it most fulfilling when someone has actually used (and enjoyed) something she's been a part of making.


Mehera O'Brien
Director, Miami Ad School
Zeit 12:15 - 12:30

Thema Der König ist Kunde
Speaker
Togbui Ngoryifia Céphas Kosi Bansah
König von Hohoe Gbi Traditional Ghana / King of Hohoe Gbi Traditional Ghana

In einem kleinen Dorf in Ghana wuchs ein Junge auf, der gerne an Autos bastelte und von einer eigenen Firma träumte - sein Name Céphas Bansah. Sein Großvater, der König von Hohoe Ghana half ihm bei der Erfüllung dieses Wunsches und schickte ihn nach Ludwigshafen, wo er alsbald 2 Deutsche Meistertitel erwarb und seit nunmehr 30 Jahren eine eigene Kfz-Werkstatt betreibt. Céphas Bansah gründete eine Familie und lebte glücklich und zufrieden bis plötzlich ein Fax aus Ghana sein beschauliches Leben grundlegend änderte. Sein Großvater war gestorben und die Stammesältesten hatten ihn zum Nachfolger ausgewählt. Er nahm das Amt als König als seine neue Lebensaufgabe an, erkannte jedoch schnell, dass er, wenn er seinem Volk zu einem besseren Leben verhelfen will, nur durch medienwirksame Auftritte Hilfsprojekte in Ghana realisieren kann. So entstanden Brücken, Schulen, Krankenstationen und vieles mehr. König Bansah ist ein Monarch, der sein Amt mit Würde trägt. Ihm fällt dennoch kein Zacken aus der Krone, wenn er in Unterhaltungssendungen auftritt. Ein König, der schlagfertig, temperamentvoll und witzig ist - und dennoch mit seinem unverwechselbaren Charme die Herzen des Publikums zu erobern weiß - immer mit dem Gedanken, sein Volk in Ghana zu fördern. Im Anschluss findet eine Autogrammstunde statt.

Julian Zimmermann
Founder, DEUTSCHE & JAPANER

Julian Zimmermann, 1983 geboren, lebt, studiert und arbeitet in Mannheim. Das neue Design für König Bansah entstand im Rahmen seiner Bachelorarbeit für Kommunikationsdesign an der Hochschule Mannheim. Seine Schwerpunkte sind Typografie, Corporate- und Editorial Design. Er wurde u. a. mit dem iF, reddot, European Design, DDC und ADC Award ausgezeichnet.


Togbui Ngoryifia Céphas Kosi Bansah
König von Hohoe Gbi Traditional Ghana / King of Hohoe Gbi Traditional Ghana

Julian Zimmermann
Founder, DEUTSCHE & JAPANER
Zeit 12:30 - 13:30
699

Thema Lunch Break & Meet the Speakers
Zeit 13:30 - 13:50

Thema Uncovered Ubercloud
Experience over Innovation - Marketing for People, not Robots
Inhalt Digital technology is the great leveller. Now, consumers can research, share, celebrate and complain about every single element of a brand in 140 characters or less. If leveraged correctly, social platforms and emerging technologies can be used to create deeper and more meaningful connections, but this means being smart with your data, reacting in real time and prioritising experience over innovation to distribute content or services that feel generous, useful and personalised. Join Will Sansom, writer and consultant from Contagious, to see which brands are successfully navigating this challenging landscape, and explore the most successful future-facing creative marketing strategies redefining the industry.
Speaker
Will Sansom
Writer & Consultant, Contagious

Will Sansom is a writer and consultant for Contagious Communications - a complete intelligence resource specialising in the identification of future-facing creative ideas, cultural trends and technological innovations behind the world?s most innovative marketing campaigns and branded services. His editorial duties are divided between the award-winning Contagious Magazine - globally recognized as an indispensable early warning system for the industry - and the company's bespoke intelligence feed service, delivering insight and analysis to a number of global agencies including Publicis, JWT, Ogilvy, and Havas. As a member of Contagious' rapidly-expanding 'Insider' consultancy arm, he speaks at conferences and award shows across the world, as well as working on creative and strategic briefs for clients such as Nike, Fedex, Guinness, Levis and Xbox.


Will Sansom
Writer & Consultant, Contagious
Zeit 13:50 - 14:20
646

Thema London 2012's digital brand story
Speaker
Alex Balfour
Head of New Media, London 2012 Organising Committee of the Olympic and Paralympic Games (LOCOG)

Alex joined the London Organising Committee of the Olympic and Paralympic Games (LOCOG) as Head of New Media in September 2006. Alex oversees the online delivery of all LOCOG?s major consumer programmes including communications, ticketing, volunteering, ecommerce, torch relay, mascot, ceremonies and education. In 2012 he will oversee London 2012?s Games time Internet results and information service across web, mobile and social media which is expected to record over 1 billion visits. Previously as co-founder of Emerging Media Alex conceived and delivered the world's first international 2020 cricket tournament which was televised to 200 million viewers in 20 countries, developed a reality TV concept broadcast by a major Indian TV network. Before that as co-founder and latterly Chairman Alex turned CricInfo from a raw start up into a profitable business with 20 million customers and 65 staff in eight countries. He raised £25 million in four funding rounds and generated £1.7 million pounds of profitable turnover making CricInfo the only independent sports dotcom to survive the boom and bust of the early 2000s. CricInfo was sold to ESPN in the summer of 2007. Alex was also a senior member of a team that built the Guardian newspaper's websites. Alex has worked for 16 years in new media and was also responsible for award winning websites including the UK's first general election website and the first online government white paper consultation. Alex is married with two young children and is a keen competitive road and track cyclist. He is a non-executive Director of Datatracks UK ltd and The Pensions Advisory Service.


Alex Balfour
Head of New Media, London 2012 Organising Committee of the Olympic and Paralympic Games (LOCOG)
Moderator
Jacob Cohen
Senior Strategist - Technology,
Wolff Olins


Jacob Cohen brings 12 years of digital and brand knowledge to the strategy team at Wolff Olins. Well versed in a blend of knowing and doing, he's developed strategy, designed user experience, and managed the development of hundred of web experiences across sectors from industrial to fashion. Jacob joined Wolff Olins from the integrated agency, Syrup. In his time at Syrup he played a central role in the building of the company from a four-person shop to a globally recognized, 60-person agency. His role during this time varied between managing the operations of the business, to overseeing account services to defining digital strategy and user experience for core clients. His main client during this time was GE where he worked with an interdisciplinary team of agencies to define and execute the digital strategy for GE's ecomagination program. This four-year strategy included video and photography production on five continents, the development of the first Flash site to render as HTML in mobile and localization of the product to eight markets. Ecomagination went on to win over 37 internationally recognized awards and continues today in the hands of a variety of talented digital agencies. Jacob brings a unique outlook on integrating technology, design and user experience to develop new channels of connection with our world. He looks at how we use, and can use, technology to interact with our daily lives through web, mobile and gaming. He is a graduate of Emerson College and attended New School University for a Masters in International Affairs. Past clients include: Activision, David Yurman, GE, Google, Issey Miyake, Lycra, Nike, Samsung, Starwood, Sony, and Victoria's Secret.


Jacob Cohen
Senior Strategist - Technology,
Wolff Olins
Zeit 14:20 - 15:00

Thema Digital Platforms for Storytelling and Branded Content
Inhalt In the search for the latest ways of connecting with customers companies often turn to the innovators. Those that create platforms for expressing a brand and connecting with the world. We talk with three companies, each with their unique solutions to telling stories and connecting with customers.
Speaker
Benjamin Palmer
Co-founder and CEO, The Barbarian Group

Benjamin Palmer is a co-founder of The Barbarian Group, and has served as its CEO since the company?s founding in 2001. Over the eight years since the company?s founding, Benjamin has come to be one of the most respected voices in the world of interactive and digital advertising. He has been named one of Creativity?s 50 top creatives and one of Esquire?s ?Best & Brightest?. Benjamin also sits on the board of the Art Director?s Club, and has served as jury chair for the Asia Pacific Advertising Festival (APAF). Benjamin leads the creative and cultural vision of The Barbarian Group, overseeing creative as well as the company?s overall direction. He is integral to the spirit and spunk of the company, providing leadership since its inception. Benjamin has been intimately involved with the bulk of the company?s work since its founding, and continues to operate as a hands-on CEO, maintaining the integrity of the company?s creative output. Additionally, as a co-founder he acts as a new business and client services executive for several clients. In his capacity as CEO, Benjamin has lead The Barbarian Group to its position in the industry today ? that of unparalleled creative quality and an uncanny ability to cut through the noise with consistently great and effective interactive communication. He has also been instrumental in fostering the shop?s sense of purpose, rebellion, mischief, innovation, results and growth. The Barbarian Group has been named Creativity?s Interactive Agency of the Year (2006) and Digital Company of the Year (2008), and was recently recognized as one of the world?s 50 most innovative companies by Fast Company. The Barbarian Group is an award-winning digital marketing services company. Founded in 2001, The Barbarian Group is run by its founding partners Benjamin Palmer, Rick Webb and Keith Butters and is a subsidiary of Cheil Worldwide. They partner with the best brands, technology companies and content creators to help navigate the treacherous waters where advertising, user experience, technology and marketing merge to create some of the most successful work on the web.

Vivian Rosenthal
CEO & Founder, Goldrun

Vivian Rosenthal is the founder and CEO of Goldrun, an augmented reality app that enables users to locate, interact with and take photos of GPS-linked virtual objects positioned in the real world. Brands and ad agencies can quickly and cost efficiently use the platform to extend their campaigns into the mobile space in a visually driven and interactive manner. Previously, Vivian co-founded Tronic studio, a digital media and experiential design company. She has been named one of Creativity Magazine's top 50 global creatives of 2010 and has spoken at numerous conferences on the intersection of advertising and technology, including the recent CaT conference by Ad Age. She has been selected as a jury member for the Andy Awards, One Show Interactive Awards and the Art Directors Club.

Kristin Sloan
Creative Partner, JaegerSloan

Kristin Sloan is the former Director of New Media for the New York City Ballet, where she was responsible for building a long term video and social media strategy for the company, conceiving of and producing over 40 short promotional films for distribution online, on the premises at Lincoln Center, on the New York Times website, and on television for PBS?s Live from Lincoln Center. She was also integral in conceiving of and incorporating NYC Ballet?s future content needs into the design of a multi-million dollar, high-definition media suite at the David H. Koch Theater at Lincoln Center. Sloan left NYCB in 2009 to start her own production company, where she continued to produce and direct video and photography projects for New York City Ballet, as well as the Alvin Ailey School and solo violinist Augustin Hadelich. In 2010, Sloan partnered with Doug Jaeger to start JaegerSloan Inc, an interdisciplinary creative studio that has done photography, film, marketing and design work for clients such as Samsung USA, Bloomberg LP, Diller Scofidio + Renfro, Co:collective and The Clark Institute. Sloan is also a former professional ballet dancer, and founder of the dance website The Winger (featured in one of the first iPhone commercials) which is home to over 30 dancers and dance-makers who share their lives and experiences in the dance world. She is often cited in articles focused on dance and technology in media such as Dance Magazine and The New York Times.


Benjamin Palmer
Co-founder and CEO, The Barbarian Group

Vivian Rosenthal
CEO & Founder, Goldrun

Kristin Sloan
Creative Partner, JaegerSloan
Moderator
Doug Jaeger
Partner JaegerSloan, President, ADC New York

Doug Jaeger gets people talking. A child of the digital generation, he brings credentials in design, digital, social media, event, and brand experience. As an ambassador for the effective wielding of these media, at age 33 he was the youngest to ever be elected as the President of the Art Director's Club, where he leads a board of industry leaders from design, digital and advertising fields. He previously held leadership positions at TBWAChiatDay, JWT, AGENCY.COM, TAXI, and founded thehappycorp global/lvhrd. Recent projects have included work for MoMA, VH1, Absolut Vodka, and Idealist.org and Keds.   In June of 2010 he cofounded JaegerSloan, a modern creative studio that specializes in design, new media strategy and content creation.


Doug Jaeger
Partner JaegerSloan, President, ADC New York
Zeit 15:00 - 15:30
702

Thema Networking Refreshment Break
Zeit 15:30 - 16:00

Thema Creativity and Media
Converging, Diverging, or Colliding?
Inhalt Speak to any industry mouthpiece and you are sure to hear about the inevitable convergence of creative and media.  But, the reality of their current trajectories makes this far from certain.  Digital media growth rates dwarf other media, and the sector now accounts for 16% of global ad-spend (ZenithOptmedia, 2011).  The vast majority of these dollars are invested by sophisticated media agencies that have rapidly leveraged the data and technology available to them to find ever more relevant contexts and more qualified targets with increasing efficiency. This evolution has largely occurred without a commensurate change in paid digital media creativity. In fact, a casual reader of the trade press would argue that 98% of creative agencies’ R&D energy is going to designing owned experiences that consumers share - completely outside of the paid digital media world, if they can manage it. Are the trajectories of media and creative irrevocably diverging, converging - or colliding?
Speaker
Colleen DeCourcy
CEO, Socialistic

Maria Luisa Francoli
CEO, MPG

Maria Luisa Francoli Plaza Global CEO MPG Maria Luisa is a truly revolutionizing figure in the advertising industry. Currently the global CEO of MPG and Havas Media North America, Maria Luisa has served many roles at MPG since first joining as the Corporate Development Manager in 1993 responsible for the company's geographical and business diversification. Thanks to Maria Luisa, in 1995, MPG became the first media agency worldwide to receive the ISO 9002 certification. In 1997, Maria Luisa combined her extensive background and her instincts about the future of the industry to create Media Contacts, a digital agency within Havas Media, which is now a leading global interactive media network. She began first by developing the interactive marketing capabilities of the company, and then developing it into a network across Europe, Latin America and the U.S. In 2003, Maria Luisa was appointed CEO of what was then known as the Media Planning network, the largest division of MPG, and was later named Global CEO of MPG in 2006, tasked with driving profitable and sustainable growth for clients and, as a result, MPG. Soon after being named Global CEO, Maria Luisa relocated to the U.S. from Spain. Maria Luisa contributes large amounts of time and effort to major industry events and awards festivals, both as a juror and speaker, including: Eurobest, Festival of Media, Global Retail Conference, Cannes, AAAAs and Advertising Week. She is also a charter member of the IAB Agency Advisory Board and is on the Board of Directors of the Ad Council. Maria Luisa was named a Working Mother of the Year by Working Mother magazine and AWNY in 2010. Under her leadership, MPG North America has set a creative and effective precedent, collecting several 'firsts' including a coveted Cannes Media Lions in the U.S. MPG Mexico was named Agency of the Year at the 2010 Festival of Media, marking the first time any Latin American agency has ever received such an accolade; MPG Canada has doubled its operations; MPG U.S. was awarded 'Agency of the Year' by MediaPost's MEDIA magazine for 2009 and again in 2010.

Quentin George
Chief Digital Officer, IPG/Mediabrands

As Chief Digital Officer, Quentin George accelerates Mediabrands strategic planning and business development in all aspects of digital marketing strategy. Quentin is responsible for developing strategic partnerships and alliances to realize new media marketplace initiatives to make digital marketing more efficient and effective. In addition to his continued role leading UM?s digital and new media practices, Quentin is at the center of group activities to drive critical velocity in navigating the complexities of the digital arena for all Mediabrands clients. Quentin ensures that the Mediabrands digital offering around the world exceeds the expectations of our clients and helps transform the Mediabrands culture into one that is 100% digitally focused, a necessity for deploying leading-edge, relevant marketing campaigns, which ultimately reflects the reality of consumer behavior and media consumption. Quentin joined Universal McCann as Global Lead, Digital Media and Strategic innovation in April 2007, and carries more than 15 years of Internet industry experience. A digital marketing pioneer, Quentin George has lead strategic digital initiatives for some of the most respected global brands.


Colleen DeCourcy
CEO, Socialistic

Maria Luisa Francoli
CEO, MPG

Quentin George
Chief Digital Officer, IPG/Mediabrands
Moderator
Peter Minnium
Consulting Director, IAB

Peter joined the IAB in mid 2010 to lead "Reimagining Interactive Advertising," a series of initiatives designed to address the under-representation of creative brand advertising online. He was formerly Managing Director of Lowe Worldwide, the global creative agency network of the Interpublic Group, where he held leadership roles overseeing international operations. Minnium's passion is the intersection of creative ideas and technology and he is focused on fueling the full fledged creative revolution that interactivity has long promised.


Peter Minnium
Consulting Director, IAB
Zeit 16:00 - 16:40

Thema Crowdsourcing, Co-Creation and Collaboration
Revealing the energy of creative ideas.
Inhalt Collaborative systems can range from Social Media Engagement to creating a partnership with a collaborative hub.
How does the digital evolution and social media change the creative process and strategic thinking?
What are the benefits of co-creation and collaboration – for the advertiser, for the agency as well as for the customer?
Speaker
Mag. Joanna Bakas
Managing Director, LHBS Consulting

Joanna is the co-founder and Managing Partner of LHBS Consulting in Vienna. LHBS is a brand and business strategy think tank working with leading European clients in both Western and Eastern Europe. LHBS specializes in tracking and analyzing social shifts and identifying emerging opportunities for innovation and digital business design Joanna holds a Master Degree in Behavioral Economics from Northwestern University in Chicago. She has worked in advertising for the better part of her career in Athens, Moscow, Amsterdam, Budapest and the Balkans with leading international agencies such as Saatchi & Saatchi, McCann Erickson, Lowe and DDB. Joanna is a guest lecturer at the CEU University in Budapest and a visiting faculty member at the Executive MBA Program at LIMAK. She founded LHBS Consulting in 2010 with her partner Stefan Erchwendner.

Gabriel McIntyre
Head of Innovation,
Indie Amsterdam


Gabriel McIntyre, head of Innovation at Indie Amsterdam Gabriel McIntyre, is Head of Innovation at advertising agency Indie Amsterdam. Online, GabeMac he is best known for his early online video evangelism with Mobuzz.tv and XOLO.TV. He has helped his students from Design for Virtual Theater and Games in Utrecht, The Netherlands with creating ARG?s, interactive dance clubs, semantic webs for virtual immortality, augmented reality board games, and virtual theater productions. Recently Gabriel won a SpinAward, an award for excellence in New Media in The NEtherlands for his Alternate Reality Game ?Silverline Society? for Microsoft.

Mike John Otto
Managing Director / Creative Director, Hi-ReS! Hamburg

Mike John Otto leitet als Geschäftsführer Kreation und Creative Director, das Hi-Res! Studio Hamburg, dass in 2011 mit aufgebaut hat. Nach dem Studium der visuellen Kommunikation im Jahr 2000, arbeitete er zunächst frei in London, bis er dann 2001 als Senior Designer bei der Agentur Razorfish begann. Nach zwei Jahren bei Razorfish startete er als Art Director bei Elephant Seven in Hamburg, bis er Anfang 2002 zu der INTERONE (agency of BBDO) ging. Dort arbeitete er zunächst als Senior Art Director unter anderem für die Marke BMW und später als Creative Director für die Marken o2 und für MINI. In 2007 gründetet er sein eigens Studio BlackBeltMonkey, und ist seit 2011 Geschäftsführer Kreation von Hi-ReS! Hamburg. Seine Arbeiten für BMW und MINI wurden mehrmals, sowohl in Cannes, D&AD als auch beim Art Directors Club Deutschland und vielen weiteren Awards wie Clio, Cresta, New York Festivals und Effie ausgezeichnet. Ende 2006 verlies er die INTERONE und arbeitete zunächst als freier CD unter seinem Design-Label stereoplastic.com für diverse nationale und internationale Agenturen wie Mother, North Kingdom, Farafar, Jung von Matt, Saatchi & Saatchi, Poke, AKQA, Plantage und Neue Digitale. Mitte 2007 gründete er zusammen mit zwei ehemaligen Kollegen die Agentur BlackBeltMonkey. Die Agentur BlackBeltMonkey versteht sich als digitale Werbeagentur und Design Studio und bildet die Schnittstelle zwischen klassischer und digitaler Kommunikation, mit einem Schwerpunkt auf digitalen Kampagnen, (Online Specials) und digitalem Branding. Mike John Otto ist Dozent für digitale Kommunikation und zudem Mitglied des Art Directors Clubs Deutschland und D&AD, außerdem ist er seit Jahren vertreten in diversen Interactive Jurys. Für das Magazin Page, Taschen Verlag und dem Art Directors Club hat er verschiedene Seminare zum Thema digitale Kampagnen gehalten und an zahlreichen Publikationen mitgearbeitet.


Mag. Joanna Bakas
Managing Director, LHBS Consulting

Gabriel McIntyre
Head of Innovation,
Indie Amsterdam

Mike John Otto
Managing Director / Creative Director, Hi-ReS! Hamburg
Moderator
Jeremy Tai Abbett
Co-Founder / Creative Partner, Truth Dare Double Dare

Jeremy Tai Abbett is an educator, hacker, strategist, interaction designer, and co-founder of Fork Unstable Media and Truth Dare Double Dare. Truth Dare Double Dare is a multi-disciplinary design firm with the goal of developing meaningful interactions through the intersection of art and technology. Recent and ongoing projects include visual identities, online experiences and physical computing installations. Parallel to his professional work, Jeremy is a visiting lecturer at the Miami Ad School Europe, maker of bespoke soft/hardware and frequent speaker. He has spoken at, and given presentations for Pervasive 2010, Academy of Fine Arts in Nuremberg, South By Southwest (SXSW), and Typo Berlinamong others. In his previous career, Jeremy was an Award winning creative director, with three projects that were acquired by the Museum of Modern Art ? San Francisco and a game that enraged the British Monarchy to his credit. He resides in Hamburg, Germany with his wife and two boys.


Jeremy Tai Abbett
Co-Founder / Creative Partner, Truth Dare Double Dare
Zeit 16:40 - 17:20

Thema Expressing Brand in the Digital Age
Inhalt Whether it's your corporate website, your advertising campaign or a digital platform upon which you connect with your customers, how your express your brand online has changed drastically. We'll explore some of the more engaging ways in which a company and be true to their best skills while delivering on their promise to their customers.
Speaker
Jacob Cohen
Senior Strategist - Technology,
Wolff Olins


Jacob Cohen brings 12 years of digital and brand knowledge to the strategy team at Wolff Olins. Well versed in a blend of knowing and doing, he's developed strategy, designed user experience, and managed the development of hundred of web experiences across sectors from industrial to fashion. Jacob joined Wolff Olins from the integrated agency, Syrup. In his time at Syrup he played a central role in the building of the company from a four-person shop to a globally recognized, 60-person agency. His role during this time varied between managing the operations of the business, to overseeing account services to defining digital strategy and user experience for core clients. His main client during this time was GE where he worked with an interdisciplinary team of agencies to define and execute the digital strategy for GE's ecomagination program. This four-year strategy included video and photography production on five continents, the development of the first Flash site to render as HTML in mobile and localization of the product to eight markets. Ecomagination went on to win over 37 internationally recognized awards and continues today in the hands of a variety of talented digital agencies. Jacob brings a unique outlook on integrating technology, design and user experience to develop new channels of connection with our world. He looks at how we use, and can use, technology to interact with our daily lives through web, mobile and gaming. He is a graduate of Emerson College and attended New School University for a Masters in International Affairs. Past clients include: Activision, David Yurman, GE, Google, Issey Miyake, Lycra, Nike, Samsung, Starwood, Sony, and Victoria's Secret.

James Hilton
Co-Founder and Chief Creative Officer, AKQA

James Hilton, Mitgründer von AKQA, zählt zu den weltweit anerkanntesten Kreativdirektoren. 1995 hat er AKQA als Kreativdirektor mitbegründet und ist heute Chief Creative Officer der weltweit größten unabhängigen Digitalagentur mit Büros in London, Amsterdam, New York, Washington D.C., San Francisco, Shanghai und Berlin. Als einer der führenden Designer und Kreativen, hat James eine Vielzahl globaler Auszeichnungen erhalten. Zuletzt wurde er in die Creativity 50 Liste der einflussreichsten und inspirierendsten Kreativ-Persönlichkeiten des Jahres 2010 aufgenommen und gewann den Grand Prix Cyber Lion für Fiat eco:Drive. Oft ist er als Redner bei internationalen Events und als Jurymitglied bei Branchenawards wie den Cannes Lions oder den Webby Awards unterwegs, zudem war er Juryvorsitzender bei den Clio Awards und beim EuroBest Festival 2010. James lebt in Dulwich, Süd-London, mit ein paar Motorrädern, einer Sammlung alter Sachen, einigen toten Goldfischen und einem verwilderten Garten. www.twitter.com/jameshiltonesq

Johnny Vulkan
Partner, Anomaly


Jacob Cohen
Senior Strategist - Technology,
Wolff Olins

James Hilton
Co-Founder and Chief Creative Officer, AKQA

Johnny Vulkan
Partner, Anomaly
Moderator
Doug Jaeger
Partner JaegerSloan, President, ADC New York

Doug Jaeger gets people talking. A child of the digital generation, he brings credentials in design, digital, social media, event, and brand experience. As an ambassador for the effective wielding of these media, at age 33 he was the youngest to ever be elected as the President of the Art Director's Club, where he leads a board of industry leaders from design, digital and advertising fields. He previously held leadership positions at TBWAChiatDay, JWT, AGENCY.COM, TAXI, and founded thehappycorp global/lvhrd. Recent projects have included work for MoMA, VH1, Absolut Vodka, and Idealist.org and Keds.   In June of 2010 he cofounded JaegerSloan, a modern creative studio that specializes in design, new media strategy and content creation.


Doug Jaeger
Partner JaegerSloan, President, ADC New York
Zeit 17:20 - 17:40

Thema Creativity can solve anything
An Introduction and Learning from Art & Copy - the Movie about Advertising´s Creative Revolution
Speaker
Billy Jurewicz
Founder & CEO, space150

Billy Jurewicz predicted the dominance of digital as far back as 2000. He left a successful creative career at the Minneapolis office of Fallon Worldwide to start a different kind of agency dedicated to the digital medium and the open ended possibilities it offers clients. More than a decade later, Jurewicz is founder, chairman and the guiding creative force behind space150's three offices in Minneapolis, New York and Los Angeles. Under his leadership space150 has grown into a seamlessly integrated firm offering digital brand planning, technology development and bar-raising creative all under one roof. Clients include major A list leaders in global finance, food, retail and fashion. Jurewicz is currently at work developing a specialty offering that conceives, scripts and produces branded entertainment for clients.

Kevin Swanepoel
President, The One Club

Kevin Swanepoel has twenty-three years experience in traditional advertising, having held the position of chief creative officer in two advertising agencies as well as being the founder of Creative & Strategic Advertising. In 2006 Kevin became President of The One Club, where he has built One Show Interactive into the top International Interactive Award Show worldwide. He has appeared on FOX, NBC and CBS as an authority on current advertising trends and has been published in AdWeek, Advertising Age, Creativity, AdHoc, Advertising and Design, Campaign Brief and Propaganda and Marketing. Kevin is on the Board of Directors at The Creative Circus in Atlanta, has taught Interactive Design online for the Academy of Arts in San Francisco and created first of their kind creative workshops serving students and young advertising creatives in China and Southeast Asia. Kevin was also the architect of the Best of The Digital Decade, a program awarding the top interactive work of the last ten years. The winners of the Digital Decade were presented at The Museum of Modern Art on January 11th, 2011 and can be viewed at oneclub.org/digitaldecade.


Billy Jurewicz
Founder & CEO, space150

Kevin Swanepoel
President, The One Club
Zeit 17:40 - 17:45

Thema Closing Remarks and Prize Winner Announcement of UBERCLOUD App Competition
Speaker
Christian Muche
Koelnmesse

Will Sansom
Writer & Consultant, Contagious

Will Sansom is a writer and consultant for Contagious Communications - a complete intelligence resource specialising in the identification of future-facing creative ideas, cultural trends and technological innovations behind the world?s most innovative marketing campaigns and branded services. His editorial duties are divided between the award-winning Contagious Magazine - globally recognized as an indispensable early warning system for the industry - and the company's bespoke intelligence feed service, delivering insight and analysis to a number of global agencies including Publicis, JWT, Ogilvy, and Havas. As a member of Contagious' rapidly-expanding 'Insider' consultancy arm, he speaks at conferences and award shows across the world, as well as working on creative and strategic briefs for clients such as Nike, Fedex, Guinness, Levis and Xbox.


Christian Muche
Koelnmesse

Will Sansom
Writer & Consultant, Contagious
Zeit 17:45 - 20:00
700

Thema Networking Cocktail Reception and Film Presentation "Art & Copy" (1 hour version)
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